Nike’s mission is to bring inspiration and innovation to every athlete in the world. Nike states, “If you have a body, you are an athlete.”
Nike began with a handshake between University of Oregon coach, Bill Bowerman and his runner Phil Knight. They and the people they hired evolved and grew the company that became Nike, Inc. from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel, and equipment that is unrivaled in the world. Nike world headquarters is located near Beaverton, Oregon, a suburb of Portland. Today, Nike operates in more than 160 countries around the globe. Through suppliers, shippers, retailers and other service providers, Nike directly and indirectly employs nearly one million people.
NIKE, Inc. is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike, Inc. affiliate brands which each design, market, and distribute independently include Converse Inc., athletic footwear, apparel and accessories; Hurley International LLC, action sports apparel for surfing, skateboarding and accessories and youth lifestyle apparel and footwear; NIKE Golf, golf equipment, apparel, balls, footwear, and accessories; Jordan Brand, premium footwear, apparel, accessories, and lifestyle products inspired by the legacy, vision, and direct involvement of Michael Jordan; Cole Haan, luxury shoes, handbags, accessories and coats; and Umbro International Limited., a leading United Kingdom-based global football (soccer) brand.
NIKE Brand portfolio is based on three principles. Building strong consumer connections that amplify sports; delivering the most innovative and compelling products around the world today; and creating growing and transforming the marketplace with premium consumer experiences.
World’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Offers products in seven categories, including running, basketball, football, men's training, women's training, NIKE sportswear, and action sports.Nike, Inc. affiliate brands include:
Direct to consumer, or DTC, includes all inline stores, concept stores, factory stores, and digital commerce businesses across all of the brands globally.