Our mission is to advance the interests of the retail industry through advocacy, communications and education.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.
Lundgren Center Executive Board Member
“The retail industry hires more finance employees than Wall Street, more engineers than Silicon Valley, and a vast array of creative minds that keep companies on the cutting edge of customer engagement. As our industry grows and its careers become more diverse, we need industry and academic hubs like the Lundgren Center to prepare our next generation of industry talent.”
World’s largest retail trade association and the voice of retail worldwideNRF represents retailers of all types and sizes from the United States and more than 45 countries abroad including department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, among others. Conducts industry research, develops education and workforce development programs, and promotes retailing as a career destination