From 2008 until 2012, Jeff served as Chief Executive Officer of Brake Masters, a multistate chain providing complete car care service. For the first half of 2013, Jeff served as an independent consultant to Brake Masters. As CEO of Brake Masters, he provided operational management and strategic leadership for the Company’s 88 stores, including 35 franchise units, operating in five states. In May of 2014, Jeff launched OOROO—a fresh and innovative experience in auto care—with the purchase of his first automotive shop. This shop serves as the company’s “laboratory” for future locations, testing technology, marketing, and hiring and training initiatives. Jeff earned an MBA from New York University’s Stern School of Business and a BA from Brandeis University, and is a Certified Public Accountant.