At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play.
Each year, REI donates millions of dollars to support conservation efforts nationwide and sends dedicated teams of volunteers—members, customers and REI employees—to build trails, clean up beaches, restore local habitats and more.... Through responsible business practices across the company, we strive to reduce our environmental footprint.
What began as a group of 23 mountain climbing buddies is now the nation's largest consumer cooperative. But no matter how large we grow, our roots remain firmly planted in the outdoors. Our passion for outdoor adventure is clear, whether you visit any of our stores across the country, phone us, or interact with us online.
Lundgren Center Executive Board Member
Susan Viscon is senior vice president of REI”s Merchandising and Private Brands divisions, overseeing the retailer’s gear and apparel assortment of more than 1,400 vendors and REI’s award-winning Private Brands. Under her leadership, REI offers both leading and emerging brand products through its digital and retail stores to outdoor enthusiasts who love camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel.
In 2009, Susan was recognized by Sporting Goods Business magazine as one of the “40 under 40” leaders of influence in the outdoor industry. She joined the board of the Outdoor Industry Women’s Coalition in 2015 and is a graduate of the respected Leadership Tomorrow program in Seattle, as well as recipient of an REI Leadership Award.
Susan enjoys traveling, camping and skiing with her family. She is on the executive advisory board for the University of Arizona Center for Retailing and active in her community as a trustee at her daughter’s school.
By staying true to our roots, we've earned a place on FORTUNE magazine's list of the "100 Best Companies to Work For" every year since the rankings began in 1998. We work hard to earn our reputation for quality and integrity every day. Our core purpose guides everything we do: we all work to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.