Platinum Partner

SAP helps you be the first to market with products and services that your consumers want. We help you to maximize your return on brand, promotion, and social investments. Our solutions help you optimize customer service and profitability across your extended business network. We help you analyze consumer data and shopping history to affect demand planning in real-time. Our retail customers are best-run organizations that leverage buying behavior to drive new product creation, better inventory and merchandise management and a personalized shopping experience that builds meaningful customer loyalty.

Tom Redd
Vice President, SAP Global Retail Business Unit, Retail Strategic Communications

Lundgren Center Executive Board Member

Tom Redd leads the Strategic communications team for SAP Retail.  This team focuses on assisting with analyst relations, PR, and internal retail industry communications.  Additionally, the team supports retail events and assists with the creative elements of retail industry communications.

Mr. Redd began his career with NCR. His role at NCR involved the design, development, and deployment of NCR 1800 Series – NCR’s first non-financial ATMs. These were the first self-serve airline check-in terminals.  

In the mid-80s Mr. Redd was very involved in the “soft” or “programmable” point-of-sale (POS) terminal space. He was a co-founder of MarketPlace Systems Group which was later acquired by NSB.  In 1989 he joined 54 North (Comshare Retail) and was instrumental in the creation, marketing, and sale of ARTHUR Merchandise Planning.  

Mr. Redd has assisted software companies such has Oracle, Silvon, Retek, Reflexis, and Khimetrics (which later was acquire by SAP) with their marketing/communications programs.

His passion continues to revolve around crafting the communications and image management necessary to create unparalleled software and services value for today’s fast changing retailers.  

Redd graduated from Central Michigan University with a Bachelor’s degree in Business and focus areas in Information Systems.  His personal interests include home improvement, motorcycles, and technology. He lives with his wife, four millenials (kids), and three dogs in Scottsdale, AZ.


More Information

World's leading provider of enterprise application softwareDelivers products and services that help accelerate business innovation for more than 183,000 customers in more than 130 countries.Assist grocery, hardlines, and softlines retailers in transforming their business processes to create a personalized experience across channels, business models and customers. Provide retailers with:

  • Solutions to drive profitable multichannel retailing
  • Insight to better understand their shoppers and businesses
  • Operational efficiency to ensure profit
  • Adaptability to capitalize on the best opportunities to grow|

Income Statement
Revenue (ttm):    21.67B
Revenue Per Share (ttm):    18.11
Qtrly Revenue Growth (yoy):    17.20%
Gross Profit (ttm):    14.87B
EBITDA (ttm)6:    6.99B

Source: November 10, 2015-

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