Founded in 2004 by Jan Croatt and Eric Rothfeld, Winston Retail brings brands to life at retail. We define the retail experience with three divisions: creative, project management and visual merchandising. Our creative division designs retail stores, shop in shops, showrooms, tradeshows, mobile events, windows and pop up stores. We have a team of project managers who partner with clients to build and roll out the designs we create or the brand’s own vision. We have over 1000+ field visual merchandisers at various levels who provide sales, education and training, visual merchandising and restocking in department stores, sporting goods stores, retail chains both electronics and grocers, as well as independent specialty stores. We specialize in apparel, accessories, footwear, home, electronics and food. We have offices in New York City and San Francisco.
Jan recognized the need in the industry for brands and retailers to have an experienced alliance from planning through the creative development process to implementation at retail. Her passion for high-level design and results-oriented service has guided the company through years of explosive growth. Jan has more than 25 years of experience in the retail and apparel industries. Among her previous management positions she has held: Director of Store Design, Development & Visual Merchandising at Levi Strauss & Co., Corporate VP Retail Development at Kenneth Cole Productions, President of Todd Oldham and VP of Retail Development at Polo Jeans Company, and both of the Jones Apparel Groups. In her career, Jan has launched new brands in apparel and accessories. Her experience has also ranged globally in Asia, Europe, and South America. Jan is also a proud University of Arizona Wildcat alum! GO WILDCATS!