Retail Reimagined:

TUCSON, AZ — With the rapid evolution of consumer behavior and technology, the retail industry is undergoing a major transformation — and the Terry J. Lundgren Center for Retailing is leading the way in preparing students to shape its future.

For over 25 years, the Center, based at the University of Arizona, has served as a dynamic hub where students, faculty, and top-tier brands come together to innovate and explore what’s next in retail. But this isn’t your traditional view of retail — it's a space where purpose, technology, and culture intersect.

“Retail is no longer just about selling products. It’s about crafting meaningful experiences, building sustainable solutions, and designing with the consumer in mind,” said Sheila Kressler-Crowley, Director of the Terry J. Lundgren Center.

Retail: Where Innovation Meets Impact

Today’s retail industry is fueled by innovation — artificial intelligence, augmented reality, and omnichannel strategy are reshaping how brands connect with consumers. Gen Z, now a dominant consumer force, demands authenticity, social responsibility, and immersive brand experiences.

The Center reflects those values through its curriculum and programming. Students take part in brand collaborations, explore cutting-edge retail tech, and lead real-world initiatives like the “Pop-Ups with Purpose” series — student-run events that combine commerce with community impact.

Career Paths That Go Beyond the Store

Graduates of the Retailing and Consumer Science program go on to shape industries far beyond traditional storefronts. They’re hired as:

• UX and customer experience designers
• Sustainability strategists
• Data analysts and merchandisers
• Brand and marketing managers
• Product and retail technology innovators

“Our students are entering roles that blend analytics with empathy, strategy with creativity,” said [Insert Name], faculty member and industry liaison.

Powered by Alumni, Built for Tomorrow

With a growing network of alumni and over 50 industry partners — including major players in fashion, beauty, tech, and CPG — the Center ensures students are connected to opportunities that matter. Its recently enhanced Retail Lab and Tech Hub offer hands-on experience with tools and trends shaping the future of commerce.

A Call to Students and Industry

Each year, more than 200 students engage directly with brand partners through coursework, internships, and innovation challenges. The Center also serves as a strategic partner for companies seeking forward-thinking talent and insight into the next generation of consumers.

Whether you're a student exploring your career path or a brand looking to connect with Gen Z, the Terry J. Lundgren Center is your bridge to the future of retail.

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