Stand Out with the NielsenIQ Retail Measurement Systems Certification
Transform Data into Your Competitive Advantage
Today’s employers aren't just looking for business graduates—they're seeking professionals who can turn brand and retail analytics into actionable strategies. The NielsenIQ RMS Microcredential gives you the exact skills that top retailers and consumer brands demand.
Why This Certification Matters for Your Career
NielsenIQ is the gold standard in retail measurement, used by 90% of Fortune 500 consumer goods companies and major retailers worldwide. This certification proves you can:
- Analyze real retail data from over 72,000 U.S. stores
- Track product performance across multiple channels (grocery, drug, mass, club, convenience, e-commerce)
- Evaluate promotional effectiveness using industry-standard metrics
- Make data-driven recommendations that impact million-dollar decisions
Perfect for Students Pursuing Careers in:
- Merchandising & Planning
- Category Management
- Retail Buying
- Brand Marketing
- Sales Analytics
- E-commerce Strategy
- Retail Operations
What You'll Master
Through 6 comprehensive modules, you'll gain hands-on experience with the same NIQ tools and reports used by professionals at Target, Walmart, P&G, Unilever, and thousands of other companies:
✓ Sales & Market Share Analysis – Identify growth opportunities and competitive threats
✓ Distribution Metrics – Optimize product availability and shelf presence
✓ Promotional Analytics – Measure ROI and maximize promotional lift
✓ Pricing Strategy – Track competitive pricing and identify optimal price points
✓ Category Performance – Understand what drives sales across retail channels
✓ Geographic Analysis – Spot regional trends and customize strategies by market
Learn at Your Own Pace, On Your Schedule
This 100% online microcredential fits into your busy student life. Most students finish in 10 total hours and within 4-6 weeks, but you have until graduation to complete the certification.
Hands-On Learning That Employers Value
You'll work with:
- Real market data from actual retail stores
- Interactive challenges solving authentic business problems
- Industry-standard reporting tools used by retail professionals daily
- Case studies from current market situations
Your Path to Certification
- Complete 6 Self-Paced Modules – Each with interactive content and real-world applications
- Pass Module Quizzes – Test your understanding with unlimited retakes
- Master 3 Business Challenges – Apply your skills to solve actual retail scenarios
- Earn Your Certification – Pass the final exam and add "NIQ RMS Certified" to your resume
Investment in Your Future
No prerequisites required – Basic Excel skills are helpful
Lifetime credential – Your certification never expires
Digital badge included – Share on LinkedIn to showcase your expertise
Ready to Start?
In a competitive job market, this credential proves you're ready to contribute from day one.
For more information and to enroll, contact: sheiladkressler@arizona.edu