Michael Gordon


Retailing and Consumer Sciences graduate, Michael Gordon, has landed a stellar career, following his 2008 graduation. Today, Michael is a talent manager at Fullscreen, Inc., the first media company for the connected generation. Headquartered in Los Angeles, Fullscreen powers the creation and sharing of video, and their services unite premiere online talent and the world's leading brands with more than 365 million massively engaged subscribers. Michael explains, “My everyday job entails making sure we sign and retain the connected generation's hottest, most promising artists and creators through top-notch client support and management.” As a college student, Michael explains that the RCSC major inspired him to pursue a business career. After graduating from the program, Michael worked for Ilya Salkind, the producer of Superman I, II, II and the Three Musketeers, Four Musketeers. He then landed an internship at the Collective LA - a digital MCN that brings digital influencers to traditional media. Subsequently after that he was hired at Fullscreen, the # 1 MCN in the digital space. Today, Michael says the most exciting part of his job is managing top tier talent. After his years of hard work, and much success Michael closes with a bit of advice and insight for current RCSC students. “Start your own brand now. You have nothing to lose but to gain a social following. You should experiment, learn and pivot. I also suggest students in the RCSC major should start a fashion / beauty / lifestyle / blogging YouTube channel. Blog daily or weekly and see what happens.” YouTube and the Digital Space are going to continue to grow and evolve - Online personalities such as Michelle Phan or Bethany Mota have millions of followers who watch their fashion and beauty videos. Michael explains that brands pay a lot of money to target their audiences and use them as an influencer to sales. A great example is how Macy's recently worked with an MCN to co-produce "The Next Style Star" to run 13 episodes, and the winning style will be displayed at the Macy's Herald Square store in New York City. “You can do anything in this space.”